The 10th Bauma CHINA 2020 grand launch took place in Shanghai on November 24. As a well-known MEWP service provider in China, Sinoboom Intelligent Equipment presented 22 leading products and innovative designs to the world, demonstrating their reliable and excellent performance with a brand-new image.This is the largest scale, most innovative, and most complete product line on show since Sinoboom’s first exhibition. The new high-tech fleet saw great popularity on the first day.
Red Becomes Blue
On the first day of the exhibition, Sinoboom held a conference to present the upgraded brand vision identity (VI). The new vibrant blue image attracted a lot of attention, and many associations and industry leaders were invited to witness this significant event.
When Sinoboom was established, the logo was dark blue, and the machines painted a warm red. To be globally recognizable and represent Sinoboom’s core genes, the color of the logo and machines are now unified with a brighter blue. The visual change symbolizes that Sinoboom drives innovation with technology and interprets the company concept: Always for better access solutions. Sinoboom constantly creates value for customers with professionalism, ingenuity, quality and innovative services.