Who Are We
Founded in 2008 and located in Changsha, China’s capital for construction and heavy machinery, SINOBOOM specializes in the research, manufacture, sales and service of a wide range of access solutions.Started by owners and spouses, Steven Liu and Susan Xu. Their story is one typical of a family-led entrepreneurial venture. Prior to creating Sinoboom, Steven had a 30-year career in the Chinese construction manufacturing industry as a product development engineer. Throughout his time as an engineer, Liu relished researching industry-leading technology and was responsible for multiple research and development strategies. His wife, Susan, also gained an equally impressive background in the construction industry. She had experience in technology, management, and overseas market development throughout her 20 years of working prior to founding Sinoboom. As a leader in China MEWP manufacturing, and the first Chinese company to design and build its own booms, global expansion was key to Sinoboom’s future growth. Today Sinoboom sells products in more than 50 countries. In May of 2020, Sinoboom launched their European subsidiary, Sinoboom BV. Sinoboom claims the key lesson taken from their initial global expansion has been to stay customer-centric: always putting the customer first and listening to the market needs. In Europe this has meant the creation of a European subsidiary in 2020 which is led by experienced industry professionals ready to serve your needs.
What we do for you
Some might wonder what Access Industry experts Tim White and Wayne Lawson are thinking, starting up a new business, creating a distributor agreement and launching a brand-new proposition…in the middle of a global pandemic.
Rest assured trusted contacts and prospect customers there is method in any perceived madness.
Tim and Wayne will be known to many, they like the many they know have worked at every level of the industry in both the Access Hire and Manufacturing sectors.